My Great New Vector Themed Tattoo!

I thought I would share this with the world after I decided to prove my love of all things vector by getting a tattoo!

I've been working with vectors for many, many years now and therefore decided to prove my love for vector artwork by dedicating the inside of my right forearm to this little design I 'knocked up'.

Any vector enthusiasts out there will no doubt recognise the pen tool icon from Adobe Illustrator. To fully personalise the tattoo I added a little 'smiley' face complete with vector style points and beziers to symbolise the last joy filled decade or so of my life.

Feel free to let me know what you think...and yes I do realise this ink will be with me for life. I am obviously a fan of tattoo's and this one is meant to represent a great chapter of my life. That will never change and I am very happy to be reminded of it on a daily basis!

Lucky Langton Pump Clip!

This is the latest design for a pump clip for a regular client of mine the Langton Brewery.
The beer is called 'Farrier' and is available in many pubs throughout the area.
Here is the design you'll see clipped to the pump on the bar advertising the beer...

Read more »

The Healthy Mutt - Coconut Oil Label Design

I recently designed a label for The Healthy Mutt. They are a great company based in Orange County, California who specialise in natural products for dogs. They needed a label for their Coconut Oil created especially for canines! Here is the final result...

Below is the full label as it would appear flat...

If you get a chance then please visit their site and check out all the great, natural products they supply for your healthy pooch! And as always please feel free to let me know what you think.

Langton Brewery New Festive Beer Label - Welland Innkeeper

Here is the latest beer label I designed for the Langton Brewery based in Thorpe Langton, Leicestershire.
They needed a label designing for their festive beer for 2010 which is called Welland Innkeeper.
The illustration has a little bit of a biblical influence with a few festive colours thrown in.
The beer is for sale as a 500ml bottle and also on draught in certain public houses in the area.
Please feel free to comment, and if you see the bottle or the pump clip out in the real world let me know and feel free to send me a pic so I can put it on this blog with a hearty thanks!

A large version of the artwork

The 500ml beer label

The pump clip which advertises the draught beer in pubs

Red Rabbit Rooter Character Design

I thought I would change things a little on this blog, and hopefully add some extra interesting content. In the past I have only put an image of the final artwork on my blog. But from now on I am going to add the earlier stages of a project too.

These extra bits of artwork could be sketches and vector development work, as well as various colour choices, shading and highlights and the adding of little details etc.
I'm hoping these extra bits of info will help paint a clear picture of how a project develops from the initial idea right through the various stages of design until the final vector artwork is created.
This first project is a character design for Red Rabbit Rooter, which is a drainage/sewer company from Pennsylvania in the USA.

Brief : A character needed to be created based on the Red Rabbit theme. He needed to be a positive happy face for the company and show quickness and speed, he also needed to be carrying a plunger to symbolise the sewer business.

Initial Sketches :

Stage Two : Rabbit number 02 was chosen for development. It was decided to change the clothes worn by the rabbit to include longer trousers and a shirt.

Stage Three - Vectors : Next stage was to create the vector artwork. As you can see there is a major difference between the sketches and the vector artwork. Everything suddenly looks a lot more polished. I find it easier to judge a character with a little bit of colour whilst also seeing a black and white version, hence I usually send my inital colour ideas as well as a B&W version of the character.

Stage Four - Colour and Details : With feedback from the client it was then possible to develop the colours whilst adding all the little details that bring the character to life.

Final Character Design : With the shading and highlights added as well as all the little details such as his name badge and cap motif the character is now finished. All these little details really help bring the character to life and give him the personality he needs to appeal to his audience!

Here is the final character as he will appear in all his marketing and promotional duties. I am really pleased with the final outcome as was the client Jenna Peppler. I hope he does his job and helps to promote the company long into the future!

I introduce you to 'Red' the face of Red Rabbit Rooter...

Please feel free to let me know what you think. If you need anything from me (Nathan Shelton) then please feel free to get in touch and I will be very happy to hear from you. Cheers!

Email nathan@antcreations.co.uk or call on 01858 462779